Resume.
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shanearman_-gresume.pdf |
529 Algoma Blvd., Oshkosh, WI 54901·(262) 510-6047·[email protected]
Shane M. Arman
Education: University of Wisconsin Oshkosh – Anticipated Graduation May 2010
§ Bachelor of Arts in Journalism, Public Relations emphasis
§ Minor in Business Administration
§ Grade Point Average: 3.59; University Honors Program
Relevant Experience
Student Communications Specialist—Integrated Marketing and Communications office
November 2008—Present
University of Wisconsin Oshkosh
Oshkosh, WI
§ Research and write news and feature stories for university Web site, www.uwosh.edu/news
§ Initiated, developed and executed a 5 month campus-wide multimedia contest, “I Chose UWO”
§ Represent the university at special events and help coordinate media
§ Interview students for university admissions magazine and write student profiles
§ Write detailed and targeted story pitches to local media
Marketing/Editorial Intern and Freelance Writer
December 2007—December 2008
Page Media, Inc.
New Berlin, WI
§ Researched and gathered information to formulate sales letters sent to current and prospective clients
§ Copy edited quarterly magazine (Common Interest), directory and website content (www.meetpagemedia.com)
§ Initiated marketing objectives and completed projects by communicating with clients (printing companies)
§ Developed a project proposal for a perspective client (Angel Lithographing), including market research and analysis
Public Relations Intern
May 2007—August 2007
Boerner Botanical Gardens
Greenfield, WI
§ Wrote copy for 200 member summer newsletter, In Season
§ Attended staff meetings and updated website twice per week (http://www.boernerbotanicalgardens.org)
§ Assisted executive director at special events (Garden Party, Art en Fleur) by helping coordinate and organize venue, direct guests and oversee banquet
§ Researched and gathered relevant information to write 5 press releases for special events and educational programs
Sales Team Intern
April 2007—August 2007
Press & Promo, Inc.
New Berlin, WI
§ Devised marketing sample for potential clients, including copywriting
§ Communicated with over 25 prospective clients via telephone and organized in-person meetings
§ Develop and lead strategic sales efforts within 3 person team
Extra Curricular Activities
President
September 2009 —Present Reeve Union Board Oshkosh, WI
§ Coordinate media requests to gain newspaper coverage for organization events
§ Direct and escort media for interviews with comedian Tim Meadows
§ Initiated member of the month award program and helped develop and implement organization incentive program
§ Develop and lead exectutive board retreat
Vice President for UW Oshkosh PRSSA (Public Relations Student Society of America)
September 2009 - Present Oshkosh, WI
§ Reporter for national PRSSA publication, Forum
§ Help organize chapter meetings and leadership objectives
§ Lead strategic National Organ Donor public relations campaign
Co-Director of Marketing and Publicity for $100,000 budgeted concert
January 2008 —January 2009 Reeve Union Board Oshkosh, WI
§ Develop and implement specific marketing plan within $7,500 budget
§ Lead weekly meetings while assigning responsibilities to committee of 10
§ Communicate and coordinate all marketing aspects with concert agent, campus officials and local businesses
§ Emceed for promotional party (more than 200 people) and for Ben Folds/Jack’s Mannequin concert opening (more than 2,300 people)
Public Relations Coordinator (for entire organization)
September 2008— Present Reeve Union Board Oshkosh, WI
§ Establish a new image for RUB through integrated brand promotion, Web site management (http://reeve.uwosh.edu/rub) and public relations/recruitment campaigns
§ Create individual marketing plans for different committee events
§ Edit all marketing materials for style and content before production
§ Serve as spokesperson by emceeing various RUB sponsored events
Honors and Achievements
§ Outstanding Student Leader Award, 2008 - 2009—Reeve Union Board
§ Publicity of the Year Award, 2008 - 2009—Reeve Union Board Concert Committee
§ Co-Sponsorship of the Year Award, 2008 -2009—RUB Halloween Carnival
§ Publicity of the Year Award, 2007 - 2008—Reeve Union Board Concert Committee
§ Kappa Tau Alpha – Journalism Honors Society, Spring 2009
§ Attended 2008 NACA Concert Management Institute, Nashville, TN
§ University Honors Program: September 2006—Present
§ University Dean’s List (3.83 GPA) – Fall 2008
§ University Honor Roll: Fall 2006, Spring 2007, Fall 2007, Spring 2009
Other public relations experience
A Theater of Lost Souls - Social media campaign assistant
W-Wrote, distributed and analyzed survey to gauge UW Oshkosh perceptions of a haunted house in the Fox Valley
-Led focus group with target audience including preparation of questions and final results report
§ Conducted on-site survey at haunted house to measure effectiveness of campaign
§ Updated company Twitter and Facebook accounts on a weekly basis
§ Develop and lead exectut
Shane M. Arman
Education: University of Wisconsin Oshkosh – Anticipated Graduation May 2010
§ Bachelor of Arts in Journalism, Public Relations emphasis
§ Minor in Business Administration
§ Grade Point Average: 3.59; University Honors Program
Relevant Experience
Student Communications Specialist—Integrated Marketing and Communications office
November 2008—Present
University of Wisconsin Oshkosh
Oshkosh, WI
§ Research and write news and feature stories for university Web site, www.uwosh.edu/news
§ Initiated, developed and executed a 5 month campus-wide multimedia contest, “I Chose UWO”
§ Represent the university at special events and help coordinate media
§ Interview students for university admissions magazine and write student profiles
§ Write detailed and targeted story pitches to local media
Marketing/Editorial Intern and Freelance Writer
December 2007—December 2008
Page Media, Inc.
New Berlin, WI
§ Researched and gathered information to formulate sales letters sent to current and prospective clients
§ Copy edited quarterly magazine (Common Interest), directory and website content (www.meetpagemedia.com)
§ Initiated marketing objectives and completed projects by communicating with clients (printing companies)
§ Developed a project proposal for a perspective client (Angel Lithographing), including market research and analysis
Public Relations Intern
May 2007—August 2007
Boerner Botanical Gardens
Greenfield, WI
§ Wrote copy for 200 member summer newsletter, In Season
§ Attended staff meetings and updated website twice per week (http://www.boernerbotanicalgardens.org)
§ Assisted executive director at special events (Garden Party, Art en Fleur) by helping coordinate and organize venue, direct guests and oversee banquet
§ Researched and gathered relevant information to write 5 press releases for special events and educational programs
Sales Team Intern
April 2007—August 2007
Press & Promo, Inc.
New Berlin, WI
§ Devised marketing sample for potential clients, including copywriting
§ Communicated with over 25 prospective clients via telephone and organized in-person meetings
§ Develop and lead strategic sales efforts within 3 person team
Extra Curricular Activities
President
September 2009 —Present Reeve Union Board Oshkosh, WI
§ Coordinate media requests to gain newspaper coverage for organization events
§ Direct and escort media for interviews with comedian Tim Meadows
§ Initiated member of the month award program and helped develop and implement organization incentive program
§ Develop and lead exectutive board retreat
Vice President for UW Oshkosh PRSSA (Public Relations Student Society of America)
September 2009 - Present Oshkosh, WI
§ Reporter for national PRSSA publication, Forum
§ Help organize chapter meetings and leadership objectives
§ Lead strategic National Organ Donor public relations campaign
Co-Director of Marketing and Publicity for $100,000 budgeted concert
January 2008 —January 2009 Reeve Union Board Oshkosh, WI
§ Develop and implement specific marketing plan within $7,500 budget
§ Lead weekly meetings while assigning responsibilities to committee of 10
§ Communicate and coordinate all marketing aspects with concert agent, campus officials and local businesses
§ Emceed for promotional party (more than 200 people) and for Ben Folds/Jack’s Mannequin concert opening (more than 2,300 people)
Public Relations Coordinator (for entire organization)
September 2008— Present Reeve Union Board Oshkosh, WI
§ Establish a new image for RUB through integrated brand promotion, Web site management (http://reeve.uwosh.edu/rub) and public relations/recruitment campaigns
§ Create individual marketing plans for different committee events
§ Edit all marketing materials for style and content before production
§ Serve as spokesperson by emceeing various RUB sponsored events
Honors and Achievements
§ Outstanding Student Leader Award, 2008 - 2009—Reeve Union Board
§ Publicity of the Year Award, 2008 - 2009—Reeve Union Board Concert Committee
§ Co-Sponsorship of the Year Award, 2008 -2009—RUB Halloween Carnival
§ Publicity of the Year Award, 2007 - 2008—Reeve Union Board Concert Committee
§ Kappa Tau Alpha – Journalism Honors Society, Spring 2009
§ Attended 2008 NACA Concert Management Institute, Nashville, TN
§ University Honors Program: September 2006—Present
§ University Dean’s List (3.83 GPA) – Fall 2008
§ University Honor Roll: Fall 2006, Spring 2007, Fall 2007, Spring 2009
Other public relations experience
A Theater of Lost Souls - Social media campaign assistant
W-Wrote, distributed and analyzed survey to gauge UW Oshkosh perceptions of a haunted house in the Fox Valley
-Led focus group with target audience including preparation of questions and final results report
§ Conducted on-site survey at haunted house to measure effectiveness of campaign
§ Updated company Twitter and Facebook accounts on a weekly basis
§ Develop and lead exectut