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 529 Algoma Blvd., Oshkosh, WI 54901·(262) 510-6047·

Shane M. Arman

Education: University of Wisconsin Oshkosh – Anticipated Graduation May 2010
§  Bachelor of Arts in Journalism, Public Relations emphasis
§  Minor in Business Administration
§  Grade Point Average: 3.59; University Honors Program

Relevant Experience

Student Communications Specialist—Integrated Marketing and Communications office
November 2008—Present
University of Wisconsin Oshkosh
Oshkosh, WI

§  Research and write news and feature stories for university Web site,
§  Initiated, developed and executed a 5 month campus-wide multimedia contest, “I Chose UWO”
§  Represent the university at special events and help coordinate media
§  Interview students for university admissions magazine and write student profiles
§  Write detailed and targeted story pitches to local media 

Marketing/Editorial Intern and Freelance Writer
December 2007—December 2008
Page Media, Inc.
New Berlin, WI

§  Researched and gathered information to formulate sales letters sent to current and prospective clients
§  Copy edited quarterly magazine (Common Interest), directory and website content (
§  Initiated marketing objectives and completed projects by communicating with clients (printing companies)
§  Developed a project proposal for a perspective client (Angel Lithographing), including market research and analysis

Public Relations Intern
May 2007—August 2007
Boerner Botanical Gardens
Greenfield, WI
§  Wrote copy for 200 member summer newsletter, In Season

§  Attended staff meetings and updated website twice per week (
§  Assisted executive director at special events (Garden Party, Art en Fleur) by helping coordinate and organize venue, direct guests and oversee banquet
§  Researched and gathered relevant information to write 5 press releases for special events and educational programs

Sales Team Intern
April 2007—August 2007
Press & Promo, Inc.

New Berlin, WI

§  Devised marketing sample for potential clients, including copywriting
§  Communicated with over 25 prospective clients via telephone and organized in-person meetings
§  Develop and lead strategic sales efforts within 3 person team

Extra Curricular Activities 


September 2009 —Present            Reeve Union Board                      Oshkosh, WI

§  Coordinate media requests to gain newspaper coverage for organization events
§  Direct and escort media for interviews with comedian Tim Meadows

§ Initiated member of the month award program and helped develop and implement organization incentive program
§ Develop and lead exectutive board retreat

Vice President for  UW Oshkosh PRSSA (Public Relations Student Society of America)               

September 2009 - Present
       Oshkosh, WI
§ Reporter for national PRSSA publication, Forum
§ Help organize chapter meetings and leadership objectives
§ Lead strategic National Organ Donor public relations campaign

Co-Director of Marketing and Publicity for $100,000 budgeted concert

January 2008 —January 2009            Reeve Union Board                      Oshkosh, WI

Develop and implement specific marketing plan within $7,500 budget

§  Lead weekly meetings while assigning responsibilities to committee of 10
§  Communicate and coordinate all marketing aspects with concert agent, campus officials and local businesses
§  Emceed for promotional party (more than 200 people) and for Ben Folds/Jack’s Mannequin concert opening (more than 2,300 people)

Public Relations Coordinator (for entire organization)

September 2008— Present                  Reeve Union Board                    Oshkosh, WI

§  Establish a new image for RUB through integrated brand promotion, Web site management ( and public relations/recruitment campaigns
§  Create individual marketing plans for different committee events
§  Edit all marketing materials for style and content before production
§  Serve as spokesperson by emceeing various RUB sponsored events 

Honors and Achievements

§  Outstanding Student Leader Award, 2008 - 2009—Reeve Union Board
§  Publicity of the Year Award, 2008 - 2009—Reeve Union Board Concert Committee
§  Co-Sponsorship of the Year Award, 2008 -2009—RUB Halloween Carnival
§  Publicity of the Year Award, 2007 - 2008—Reeve Union Board Concert Committee
§  Kappa Tau Alpha – Journalism Honors Society, Spring 2009
§  Attended 2008 NACA Concert Management Institute, Nashville, TN
§  University Honors Program: September 2006—Present
§  University Dean’s List (3.83 GPA) – Fall 2008
§  University Honor Roll: Fall 2006, Spring 2007, Fall 2007, Spring 2009

Other public relations experience 
A Theater of Lost Souls - Social media campaign assistant

W-Wrote, distributed and analyzed survey to gauge UW Oshkosh perceptions of a haunted house in the Fox Valley
-Led focus group with target audience including preparation of questions and final results report
§  Conducted on-site survey at haunted house to measure effectiveness of campaign
§  Updated company Twitter and Facebook accounts on a weekly basis






§ Develop and lead exectut